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Caleo Group Principals

Sheryl Mueller

Prior to the founding of Caleo Group, Sheryl gained 15+ years of strategic marketing experience in healthcare, direct-to-patient and business-to-business marketing.  At Baxter Healthcare Corporation she was responsible for marketing initiatives to increase utilization of home dialysis.  She led the creation of Baxter’s first direct-to-patient marketing program, including direct response TV advertising, interactive website, public relations, and a direct mail relationship marketing program.  She managed a global product portfolio, including new product development strategies.  Sheryl also spent several years with The Procter & Gamble Company, launching product packaging initiatives, and developing partnership programs with local media, NFL and MLB franchises.


Sheryl has a Masters of Management from the J.L. Kellogg Graduate School of Management, Northwestern University and a Bachelor of Science in Business Administration from Valparaiso University.  She currently serves on the Board of Directors for Hospice Alliance of Racine & Kenosha, Wisconsin, and as Chairman of their Marketing Committee. 

Ron Novotny

Ron has over twenty years of experience in strategic marketing, sales, market development and finance. He has held senior marketing positions with global, U.S., Canadian and European responsibilities. At Baxter Healthcare Corporation, Ron directed numerous global and U.S. product development programs, including hardware, software, disposable and pharmaceutical products. In addition, he led the development and successful implementation of a variety of new value-added marketing programs, including physician education, economic consulting, and physician priority practice initiatives. At Zenith Electronics Corporation, Ron had consumer product marketing responsibility for table top color televisions, camcorders and VCR’s. In addition, he managed the marketing and market development activities for Zenith’s Canadian operations.


Ron has a Master of Business Administration degree from the University of Illinois at Champaign-Urbana and a Bachelor of Science degree in Finance from the University of Illinois at Champaign-Urbana.

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