What We Do

Our experience spans the spectrum of traditional marketing functions:

 

Strategy Development:

· Environmental assessment

· Business/Portfolio assessment

· Financial projections

· Comprehensive Strategic & Business Plans

 

Product, Program, and Service Development:

· Customer needs assessment

· Competitive analysis

· Market analysis

· Scenario modeling

· Technology assessment

· Test market evaluation

 

Marketing Launches:

· Positioning

· Branding

· Pricing strategies

· Physician / customer education programs

· Advertising

· Internet/web marketing

· Product brochures, videos, user guides

· Sales training and sales tool development

· Trade show promotional activities

· Customer presentations


Business Life-Cycle Management:

· Customer satisfaction measurement

· Competitive response assessment

· Customer advocacy development

· Industry/trade association management

· Customer relationship marketing

· Customer loyalty programs

Caleo Group has 35+ years of marketing experience;  we have led initiatives spanning the spectrum from strategy to tactics, across industries and businesses.

Creative. Adaptable. Listening. Energized. Objective.

View our Healthcare
Marketing Expertise

View our Commercial Marketing Expertise

Home

Philosophy

Our Mission

Who We Are

What We Do

How We Do It

Contact Us

Client Zone