What We Do

Our experience spans the spectrum of traditional marketing functions:


Strategy Development:

 Environmental assessment

 Business/Portfolio assessment

 Financial projections

 Comprehensive Strategic & Business Plans


Product, Program, and Service Development:

 Customer needs assessment

 Competitive analysis

 Market analysis

 Scenario modeling

 Technology assessment

 Test market evaluation


Marketing Launches:



 Pricing strategies

 Physician / customer education programs


 Internet/web marketing

 Product brochures, videos, user guides

 Sales training and sales tool development

 Trade show promotional activities

 Customer presentations

Business Life-Cycle Management:

 Customer satisfaction measurement

 Competitive response assessment

 Customer advocacy development

 Industry/trade association management

 Customer relationship marketing

 Customer loyalty programs

Caleo Group has 35+ years of marketing experience; we have led initiatives spanning the spectrum from strategy to tactics, across industries and businesses.

Creative. Adaptable. Listening. Energized. Objective.

View our Healthcare
Marketing Expertise

View our Commercial Marketing Expertise



Our Mission

Who We Are

What We Do

How We Do It

Contact Us

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