What We Do |
Our experience spans the spectrum of traditional marketing functions:Strategy Development:· Environmental assessment · Business/Portfolio assessment · Financial projections · Comprehensive Strategic & Business Plans
Product, Program, and Service Development:· Customer needs assessment · Competitive analysis · Market analysis · Scenario modeling · Technology assessment · Test market evaluation
Marketing Launches:· Positioning · Branding · Pricing strategies · Physician / customer education programs · Advertising · Internet/web marketing · Product brochures, videos, user guides · Sales training and sales tool development · Trade show promotional activities · Customer presentations
Business Life-Cycle Management:· Customer satisfaction measurement · Competitive response assessment · Customer advocacy development · Industry/trade association management · Customer relationship marketing · Customer loyalty programs |
Caleo Group has 35+ years of marketing experience; we have led initiatives spanning the spectrum from strategy to tactics, across industries and businesses. |
Creative. Adaptable. Listening. Energized. Objective. |
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