Caleo Group commercial marketing expertise includes over 10 years of business and marketing experience with The Procter & Gamble Company, Zenith Electronics Corporation, and currently with Ruud Lighting, Inc. This experience includes the development and implementation of marketing initiatives earmarked to distributors, dealers, independent sales representatives, and direct to consumers.

 Marketing and business planning

 Product/program strategic planning

 Product development and portfolio management

 Product launches

 Sales planning and forecasting

 Brochures and other sales aids

 Direct mail campaigns, newsletters

 Point of purchase advertising

 Customer loyalty programs

 Pricing analyses

 Promotions and local marketing events

 Make vs. buy analyses

 Customer and market intelligence research

 National account promotions




Commercial Marketing Expertise

Our broad marketing expertise and collaborative style have enabled us to be successful as we tackle unique business challenges with each of our clients.

Creative. Adaptable. Listening. Energized. Objective.

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