Caleo Group commercial marketing expertise includes over 10 years of business and marketing experience with The Procter & Gamble Company, Zenith Electronics Corporation, and currently with Ruud Lighting, Inc.  This experience includes the development and implementation of marketing initiatives earmarked to distributors, dealers, independent sales representatives, and direct to consumers. 

· Marketing and business planning

· Product/program strategic planning

· Product development and portfolio management

· Product launches

· Sales planning and forecasting

· Brochures and other sales aids

· Direct mail campaigns, newsletters

· Point of purchase advertising

· Customer loyalty programs

· Pricing analyses

· Promotions and local marketing events

· Make vs. buy analyses

· Customer and market intelligence research

· National account promotions

 

 

 

Commercial Marketing Expertise

Our broad marketing expertise and collaborative style have enabled us to be successful as we tackle unique business challenges with each of our clients.

Creative. Adaptable. Listening. Energized. Objective.

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